What We Do

Search Engine Optimisation – What We Do

Search Engine Optimisation! Yes… that’s what we do!

But how do we go about doing Search Engine Optimisation (SEO)?

SEO is made up 100′s of factors. From your websites content, to how quickly it loads,to even the people who link to it.

When we break down what SEO is about, and what we specifically do, we can categories our services into 3 main categories.

1. We optimise your website. That is we go over your website with a fine tooth comb (or mouse!) and make notes on what should be corrected, removed, added to your web pages to increase its value to the search engines and the search engine result pages (SERPs). We then go about implementing what we found onto your website. We do this every month.

SEO is an on going process – companies hire staff, and sometime teams of people because it needs to be done, daily, weekly, monthly.. yearly!

2. We then try to rank and increase your websites rankings in the SERPs. We do this buy focusing on keywords and phrases which define your website, and try to list them higher in the search engines and past your competitors.

The goal is to appear in front of your competitors for keywords and phrases which will bring more people to your website. And your competitors will be trying to appear in front of you – its a daily battle to get ahead of them. Letting it stagnate and not doing anything could result in your website losing its rankings and disappearing deep in the SERPs.

3. We monitor your competitors, see what they are doing, and how they are doing it, and if worthy, we emulate it across onto your website, to help you leap frog over them and appear above them in the SERPs.

By monitoring your competitors we are able to see what else they are doing, and what other keywords and phrases they are using to get more traffic from the search engines. This means we are re-enforcing your position in the search engines, as well as increasing its value.

4. The final thing we do, is link building. Many SEO companies, don’t focus on link building, because its tough, and tedious. Link building is when we go out and get links from competitors, directories, and other websites, to your website.