What is SEO?

What is SEO?

SEO (or Search Engine Optimisation) is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the wen site receives from search engines.

How can SEO help my business / website?

If you own a web site, the search engines are a great way of getting new customers, or visitors, to your site.
It’s just like a listing in the Yellow Pages, but the customers search for you or your services – and its absolutely free!

Therefore, the success of how much traffic any web site receives from search engines, greatly depends on where your web site is listed in the search engines. SEO can help you increase your listings in the search engines, so you are closer to the top when a user searches for you and your service.

What happens if I don’t use SEO?

If your website hasn’t been optimised, there is a less likely chance that your website will rank for commonly searched terms that will send users to your website.

For example, if you are a photographer in Melbourne, the people you want visiting your web site are users looking for photographers in Melbourne. There is no point wanting users who want photographers in Brisbane, Sydney etc! SEO can target your traffic, so the leads that do come in, are targeted.

If you web site is not optimised, you won’t be able to receive this targeted traffic.

How does SEO work?

Search engines take into account hundreds of different attributes and conditions to decide where your website is listed in the search engines.
These attributes and conditions need to be met (by being optimised) for search engines to determine where to put your website in the search engine results page (SERP).

Which Search Engines Matter?

The majority of web traffic is driven by the major commercial search engines – Google, Yahoo! and Microsoft’s Bing.
If your site cannot be found by these search engines, or your web site has not been optimised for the search engines, you miss out on the incredible opportunities.

SEO should I use it?

Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users – SEO is for you, otherwise there is no point in having a website to attract users.

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