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	<title>Top Click</title>
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	<description>Australian SEO &#38; Internet Marketing</description>
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		<title>Guide to Web Site SEO</title>
		<link>http://www.topclick.com.au/2010/03/guide-to-web-site-seo/</link>
		<comments>http://www.topclick.com.au/2010/03/guide-to-web-site-seo/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 07:38:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[back links]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[serps]]></category>
		<category><![CDATA[white hat]]></category>

		<guid isPermaLink="false">http://www.topclick.com.au/?p=135</guid>
		<description><![CDATA[The aim of search engine optimisation (also known as SEO) is to draw Internet users to your website. When you compare it to other forms of online advertising, it wins hands down - it is cheaper, more effective and the results are longer lasting.]]></description>
			<content:encoded><![CDATA[<p>The aim of search engine optimisation (also known as SEO) is to draw Internet users to your website. When you compare it to other forms of online advertising, it wins hands down &#8211; it is cheaper, more effective and the results are longer lasting.</p>
<p>Websites that rank high up in the results thrown up by search engines like Google are the ones that are more likely to draw maximum traffic (or maximum visitors). Another advantage of SEO is that it produces accurate and relevant results for people who are looking for relevant information. This helps in converting those hits into sales of your products or services.</p>
<p>SEO begins with selecting keywords. If you opt for a professional search engine optimisation service, like <em>Top Click</em>, we will help you decide on the right keywords for your website. Keywords need to be relevant, but they also need to be what people are actually searching for &#8211; there is no point optimising a website for keywords which no one searches!</p>
<p>If there is a lot of competition for the common keywords, then we would advise you choose additional keywords which may not be as popular, but has far less competition. This way, you can quickly and easily get some good search engine results while we work on the more difficult keywords.</p>
<p>With properly chosen keywords, you can see the profits coming in almost immediately because prospective customers are being cleverly targeted.</p>
<p>There are a lot of SEO tools available that can be used on the Internet. How you do your SEO website is very important. Your website too should be designed properly; make sure you use the keywords appropriately in the tags and URLs of your website. The title should contain a keyword and the content should have the right number of keywords well distributed throughout. If you have too many, the search engines could blacklist your website and even ban it so it would be better if you took on an affordable search engine optimisation service. Try not to use frames, flash, scripts or anything else on your website that would hinder the search engine spiders.</p>
<p>If you are looking for web site SEO, <em>Top Click</em> search engine optimisation company knows exactly how to make a press release campaign or a article building campaign a roaring success reaping you profits without getting any negative publicity from the search engines. Our search engine optimisation consultants will provide you with the best of back links leading to your website; the search engines place a high value on these back links. Our SEO strategy is 100% organic and &#8220;white hat&#8221; and you can see the proof in our many satisfied customers.</p>
<p>If you are looking for web site SEO, you must see what <em>Top Click</em> has to provide right here. Quality SEO website was never available at a better price!</p>
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		<title>Is the SEO industry doomed?</title>
		<link>http://www.topclick.com.au/2010/03/is-the-seo-industry-doomed/</link>
		<comments>http://www.topclick.com.au/2010/03/is-the-seo-industry-doomed/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 09:54:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[white hat]]></category>

		<guid isPermaLink="false">http://www.topclick.com.au/?p=117</guid>
		<description><![CDATA[Every time the search engines alter their algorithms, a collective gasp runs around some of the search engine optimisation industry. Is this, finally, the end? Is the heyday of search engine optimisation over?]]></description>
			<content:encoded><![CDATA[<p>Every time the search engines alter their algorithms, a collective gasp runs around some of the search engine optimisation industry. Is this, finally, the end? Is the heyday of search engine optimisation over? For such a technical industry, the SEO community has a penchant for drama. Again and again, doom has been declared but no doom has followed.</p>
<p>This is disappointing if you&#8217;re given to dramatics, but not particularly surprising for the thinking SEO pro. Search engine optimisation is an industry that grew up in response to the presence of the search engines. No matter how it has to change, it will exist for as long as there is a search industry to optimise for. This doesn&#8217;t prevent people from getting into a debate about it every now and then, putting fear into the heart of the average site owner who&#8217;s just invested in SEO.</p>
<p>There are a couple of reasons that search engine optimisation isn&#8217;t going anywhere for a long time.</p>
<p><strong>Reason 1: Good SEO works with the search engines</strong></p>
<p>The main reason search engine optimisation isn&#8217;t about to keel over as an industry is the white-hat SEO experts, who keep time with the search engines. Most of the complaining about SEO dying as an industry comes whenever a popular technique gets outlawed by the search engines. This is understandably frustrating, and causes not a few problems for the people who use that technique extensively. Yet running alongside these changes are SEO innovations, which rise up to take the place of old techniques. The pattern of technique development-technique decline has been happening ever since the first webmaster figured out what a keyword was, and it&#8217;s unlikely to change.</p>
<p>This is good news for the average website, which stays on the right side of the rules. If you stick to the search engines&#8217; recommendations, most of which involve developing your site to please your site users, you&#8217;re likely to stay ahead of the game. Getting the help of a reputable, positive SEO company can be helpful too, and you can talk to us at <em>Top Click</em>.</p>
<p><strong>Reason 2: New areas of optimisation</strong></p>
<p>Not only is the SEO industry not dying, new areas of growth are constantly emerging. With the growing trend towards social media networks, SEO professionals have set their sights on new optimisation possibilities. Google may still dominate the traditional search industry, but the social media sites each have their own way of searching through their information, and each of these presents an opportunity for the thinking SEO pro.</p>
<p>This shift from traditional search has made the SEO industry a vibrant place to be. There have been a few challengers to Google over the last decade, but all of them have been based in traditional search. These new search types mean that a site needs to be optimised for different areas of search, meaning that SEO is doing the exact opposite of dying.</p>
<p>As time goes by, new areas of optimisation will take up more and more time for the average web site. SEO is growing in complexity. Doomsayers beware.</p>
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		<title>Rosana Kersh at Photography Townsville</title>
		<link>http://www.topclick.com.au/2010/03/rosana-kersh-photography-townsville/</link>
		<comments>http://www.topclick.com.au/2010/03/rosana-kersh-photography-townsville/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 07:56:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Testimonials]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[serps]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.topclick.com.au/?p=106</guid>
		<description><![CDATA[Rosana Kersh is a photographer from Townsville. She's amazingly talented at what she does, but like many people, she was clueless when it came to promoting her website online.]]></description>
			<content:encoded><![CDATA[<p>Rosana Kersh is a photographer from Townsville. She&#8217;s amazingly talented at what she does, but like many people, she was clueless when it came to promoting her website online. Her business website <a href="http://www.rosanakersh.com/">Rosana Kersh dot com</a> didn&#8217;t even show up in the search engine results pages for her own name, let alone any of the keywords she wanted to rank well for.</p>
<p>To get &#8220;rosana kersh&#8221; was an easy fix and she is now #1 on all search engines. However, to make her business really explode, she needed to rank well for &#8220;photography&#8221; keywords. So instead of pulling down her portfolio and starting from scratch, we bought a new domain for her business: <a href="http://www.photographytownsville.com/">Photography Townsville dot com</a>.</p>
<p>In less than three months, Rosana went from never receiving a single enquiry about her services from her website, to regularly receiving leads and jobs from her website. What changed for Rosana? She started appearing on the first page of Google for the heavily contested keywords like &#8220;photography townsville&#8221;.</p>
<p>Landing good search engine positions can turn a business around. If your website is currently doing nothing for you, <a href="http://www.topclick.com.au/contact/">contact Top Click</a> and let us tell you about how our <a href="http://www.topclick.com.au/services/">Search Engine Optimisation services</a> can help you improve the performance of your website.</p>
rosana kersh]]></content:encoded>
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		</item>
		<item>
		<title>What is Search Engine Optimisation?</title>
		<link>http://www.topclick.com.au/2010/03/what-is-seo/</link>
		<comments>http://www.topclick.com.au/2010/03/what-is-seo/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 07:52:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[natural]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[serps]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.topclick.com.au/?p=37</guid>
		<description><![CDATA[Search engine optimisation is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results. Typically, the earlier (or higher) a site appears in the search engine results pages, the more visitors it will receive from the search engine.]]></description>
			<content:encoded><![CDATA[<p>Search engine optimisation, also known as SEO, is the process of improving the volume or quality of traffic to a web site from search engines via &#8220;natural&#8221; or un-paid (&#8220;organic&#8221;) search results, as opposed to search engine marketing (SEM) which deals with paid inclusion.</p>
<p>Typically, the earlier (or higher) a site appears in the search engine results pages (SERPs), the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.</p>
<p>As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.</p>
<p>Does your website need more traffic?<br />
Is your website hard to find in the major search engines?<br />
Do you want more sales from your website?<br />
Do you want a competitive edge?<br />
Do you want a return on investment?<br />
Do you want your online business to succeed?</p>
<p>If you answered YES to any of these questions, <a href="http://www.topclick.com.au/">Top Click</a> can help you!</p>
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