Search Engine Optimisation

Guide to Web Site SEO

Posted by admin on Mar 26, 2010 in Search Engine Optimisation | 4 comments

The aim of search engine optimisation (also known as SEO) is to draw Internet users to your website. When you compare it to other forms of online advertising, it wins hands down – it is cheaper, more effective and the results are longer lasting. Websites that rank high up in the results thrown up by search engines like Google are the ones that are more...

Is the SEO industry doomed?

Posted by admin on Mar 23, 2010 in Search Engine Optimisation | 0 comments

Every time the search engines alter their algorithms, a collective gasp runs around some of the search engine optimisation industry. Is this, finally, the end? Is the heyday of search engine optimisation over? For such a technical industry, the SEO community has a penchant for drama. Again and again, doom has been declared but no doom has followed. This is...

What is Search Engine Optimisation?

Posted by admin on Mar 19, 2010 in Search Engine Optimisation | 0 comments

Search engine optimisation, also known as SEO, is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic”) search results, as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search...