What is Search Engine Optimisation?

Posted by admin on Mar 19, 2010 in Search Engine Optimisation | 0 comments

Search engine optimisation, also known as SEO, is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic”) search results, as opposed to search engine marketing (SEM) which deals with paid inclusion.

Typically, the earlier (or higher) a site appears in the search engine results pages (SERPs), the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Does your website need more traffic?
Is your website hard to find in the major search engines?
Do you want more sales from your website?
Do you want a competitive edge?
Do you want a return on investment?
Do you want your online business to succeed?

If you answered YES to any of these questions, Top Click can help you!